Dogs Trust celebrates quiet heroes in an increasingly web-obsessed world

Dogs Trust is celebrating the 'quiet heroes' in a heart-wrenching TV ad as it battles against the growth of people buying dogs online.

Dogs Trust is highlighting the world's quiet heroes
Dogs Trust is highlighting the world's quiet heroes

The increasing popularity of purchasing dogs on the web has had a knock on effect on the amount of people now choosing a rescue dog.

Therefore, the dog charity is seeking to play on people’s emotions to reverse the trend with its #specialsomeone ad campaign that portrays those that home a rescue dog as heroes.

Creative is based on the concept that those who would never consider themselves as heroes are in fact a hero for the dog they rehome.  

Brand: Dogs Trust

Agency: Kitcatt Nohr

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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