A view from Be On

Dollar Beard Club's hilarious viral focuses on charismatic founder

Social video expert Be On reviews the latest viral by Dollar Beard Club.

"With 122.2K views since launching on 13 April, the video has certainly proved a hit with audiences"


7/10

Dollar Beard Club has released another hilariously over-the-top video.

Running just under two minutes and featuring Chris Stoikos, the campaign continues to make the most of the brand’s 27-year-old founder. 

Featuring a diverse range of men from different cultures and an eclectic mix of settings, the spot demonstrates why any man can join the Dollar Beard Club for as little as a buck a month.

High in production value and featuring everything from jet skies and camels, to desert surroundings; the spot speaks to the brand’s rapid global expansion and popularity, while also maintaining that budget charm that appeals to its consumers. 

The campaign aims to transform men from ‘uncut savages’ to ‘bearded Kings’, calling out to a large target audience in an increasingly competitive market.  With 122.2K views since launching on 13 April, the video has certainly proved a hit with audiences.

Here is a brand that appreciates the value of its talent. As the startup culture continues to thrive, consumers are becoming increasingly interested in the individuals behind the product. Dollar Beard Club knows how to leverage this, while also riding off the success of another viral campaign.