Dollond & Aitchison names DM agency

Dollond & Aitchison, the high-street optician, has handed its £4.5 million direct marketing account to Sharpen Troughton Owens Response.

The agency triumphed in a final shoot-out against EHS Brann Cirencester.

The incumbents, Target Direct and DLKW Dialogue, which handled its in-branch and local marketing activity, were eliminated at an earlier stage.

STOR will integrate the brand's new positioning created by Delaney Lund Knox Warren & Partners into its below-the-line activity. The DLKW work uses the line: "We see eye care differently."

The agency will also develop a multichannel customer- relationship programme.

Tim Bean, the head of customer relationship marketing at D&A, said: "We're excited about working with STOR and feel certain that together we'll be able to help more customers understand why D&A sees eye care differently."

Martin Troughton, a managing partner at STOR, said: "This commitment demonstrates the size of Dollond & Aitchison's ambition."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).