Dollond & Aitchison invites agencies to bid for creative task

Dollond & Aitchison is talking to advertising agencies about its creative account, currently held by DFGW.

The optician held credentials meetings with a number of undisclosed agencies this week.

DFGW has held the business since January 2002, when it took the account from Lowe without a pitch.

Last year, D&A spent £2.8 million above the line and £5.6 million below the line.

Its presence has been dwarfed by its Specsavers rival, which spent £21 million above the line in the same period.

Alison Portes, D&A's marketing director, denied she was holding a pitch for the business, adding that the company had no intention of changing its ad agency this year.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).