Dolph Lundgren will sell your stuff in a custom ad from Crispin

Resale app Letgo gives users four outrageous commercials to choose from when unloading their old junk

Who couldn’t use a little Madison Avenue sizzle when trying to sell that old futon or CD collection? Letgo, an app that connects amateur buyers and sellers, has teamed with CP+B Miami and production company Tool to create a new feature called the "Commercializer" that automatically generates commercials for users’ items. Now, Letgo members can upload a photo of the item they want to sell into one of four different ad templates: 80s action movie starring Dolph Lundgren, avante garde perfume ad, home shopping awkwardness and vaguely inappropriate pharmaceutical pitch. The app creates a shareable video that users can post online to attract more buyers (and more users for the app itself). A 60-second online promo video explains the process.

Credits

Agency
CP
Executive Creative Director
Art Director
Senior Producer
Producer
Interactive Producer
Technical Director
Music Supervisor
Production Company & City
Director
Executive Producer (Production Co)
Head(s) of Production (Production Co)
Producer (Production Co)
Production Supervisor (Production Co)
Editorial Company & City
Executive Producer
Producer
Assistant Editor
Colorist
Post Coordinator
Music Company & City
Music Producers
Creative Director (Action)
Music Editor (Perfume)
Sound Design and Mix Company & City
Executive Producer of Sound Design
Sound Designer
Executive Producer of Mix
Associate Producer of Mix
VFX/ Animation Company & City
VFX Creative Director
VFX Technical Director
Content Supervisor
Digital Production Company
Digital Producer
Tech
Creative Director, Tech
Lead Developer
Dev Ops Lead
Front End Dev
Back End Dev
Back End Dev
Creative Director
Design
Creative Director, Design
Motion Designer
Designer

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