Domestic & General hunts DM agency for European task

LONDON - Domestic & General, the appliance protection specialist, is on the hunt for a direct marketing agency to handle its pan-European and Australian accounts.

The pitch is being handled by the AAR.

The successful agency will take responsibility for all of the company's direct communications across Europe and Australia, as it looks to expand its offering into the global market. The brief will not include any UK work.

The review comes after Domestic & General appointed Jonathan Grisdale as its first dedicated international managing director.

The company, which offers warraties across a wide range of home appliances, does not have an incumbent marketing agency.

 

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