Dominic Cadbury to lend weight to IAA’s London conference

Sir Dominic Cadbury, the chairman of Cadbury Schweppes, is to play a leading role at the International Advertising Association’s millennium world congress in London.

Sir Dominic Cadbury, the chairman of Cadbury Schweppes, is to play

a leading role at the International Advertising Association’s millennium

world congress in London.



As conference chairman, he will front the three-day event as well as

helping to boost its credibility among potential sponsors and

delegates.



Up to 2,500 people are likely to attend the congress in June 2000, which

Cadbury claimed would ’endorse London as the centre of excellence of

international advertising and marketing’.



Meanwhile, conference organisers have secured almost half the pounds 1.3

million in sponsorship money needed to stage the event.



Campaign will be among the backers, along with the Financial Times, the

Economist, National Geographic, Associated Newspapers, Ad Age

International, the International Herald Tribune, Newsweek, Business

Week, Clever Media and the Turkish magazine group, Hurriyet.



Time Warner, another sponsor, will be staging a party for delegates

which will feature celebrity guests.



Archie Pitcher, executive director of the 400-member UK chapter of the

IAA, said: ’We’re very pleased with the progress so far but we’re not

relaxing.’



A successful congress is important for the UK chapter, which is looking

to build its relatively low profile and membership on the back of the

event.



For the IAA as a whole, the event is needed to restore confidence among

its 4,800 members after this year’s congress in Cairo was marred by

mediocre speakers and poor organisation. ’We will have top-calibre

speakers,’ Pitcher promised.



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