Domino's is supporting its Scrummy pizza with a TV starring Leicester Tigers and Samoa rugby union star Alesana Tuilagi.
The campaign, created by Team Saatchi, promotes Domino's Scrummy pizza as its "meatiest pizza yet".
The spot opens on the "Domino's boys", Bernard and John, watching rugby on TV, squashed onto a two-seater sofa with Tuilagi sitting comfortably in the middle.
The doorbell rings and knowing it's a Domino's Scrummy pizza delivery, the boys leap up from the sofa and John rugby tackles Bernard to the floor in the race to get there first.
Meanwhile, Tuilagi coolly charges them both out of the way to greet the pizza delivery man with a wry smile.