Domino's Pizza appoints Kitcatt Nohr to create 'appropriately on' CRM strategy

Domino's Pizza has appointed Kitcatt Nohr to strengthen its customer relationships by developing an "appropriately on" CRM strategy.

Domino's: has appointed Kitcatt Nohr
Domino's: has appointed Kitcatt Nohr

The agency won the account following a competitive pitch. Kitcatt Nohr will review the company’s existing activity and will develop a strategy to reinvigorate the customer communications framework.

Kitcatt Nohr believes that consumers do not want to engage with brands that are "always on" and are trying to be constantly present in their life.

Domino’s Pizza UK has always tried to engaged with its customers using entertaining content but the brand’s focus is now on delivering this content to the right people, at the right time, across all channels in the customer journey.

Hattie Whiting, the managing director at Kitcatt Nohr, said: "We’re applying real relationship thinking to customer relationship marketing to deliver value for our clients.

"We’re delighted to be working with Domino’s Pizza UK to create an ‘appropriately on’ approach that will give value to get value, creating loyal and long-lasting customer relationships for the brand."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More