The Domino’s brand profile page appears as a potential match for both men and women, with three profile images telling a comic-book-style-story that users can swipe through.
Matches who "swipe right" will be matched with the pizza brand, inviting them to start a conversation and potentially win a hot date – in the form of Domino’s freebies and deals.
Brand: Domino’s Pizza
Client: Nick Dutch, head of digital, Domino’s Pizza Group
Agency: Iris Worldwide