Domino’s Pizza gets flirty on Tinder for Valentine’s Day

Domino's Pizza has decided to grab a slice of the Valentine's Day action with a campaign on dating app Tinder, which allows singles to "swipe right" for hot and tasty deals.

Domino’s Pizza : uses dating app Tinder to offer tasty deals on Valentine's Day
Domino’s Pizza : uses dating app Tinder to offer tasty deals on Valentine's Day

The Domino’s brand profile page appears as a potential match for both men and women, with three profile images telling a comic-book-style-story that users can swipe through.

Matches who "swipe right" will be matched with the pizza brand, inviting them to start a conversation and potentially win a hot date – in the form of Domino’s freebies and deals.

The activity will be promoted via the pizza brand’s social media channels, with some of the best "cheesy" one-liners and "saucy" chats shared via Twitter and Facebook and the Domino’s blog.

Brand: Domino’s Pizza

Client: Nick Dutch, head of digital, Domino’s Pizza Group

Agency: Iris Worldwide

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More