Domino's "The official food of everything" by VCCP

Domino's shows the versatility of its pizza in a campaign introducing a new strapline, "The official food of everything".

It is the first work by VCCP since the agency won the account in April, and features six humorous real-life situations, from cool nerds to awkward family encounters. A unique part of its push is brand messaging on the dating app Tinder. The work was written by Jack Snell, art directed by Joe Lovett, and directed by The Bobbsey Twins from Homicide through Blink Productions. 

Credits

Client
Creative agency
Deputy executive creative director
TV producer
Art director
Copywriter
Planner
TV producer
Media agency
Production company
Production company EP
Production company producer
Post-production
Colourist
Audio post-production
Music supervision – Squads
Music supervision – Family, Keeley, Anniversary, Oven
Music supervision – Deal