Donald Trump piñata inspires creative's award-winning film

Sarah Clift is a former creative director at Leo Burnett and McCann. She won five awards including Best International New Director at the recent Kinsale Sharks for her first short film La Madre Buena (The Good Mother).

Donald Trump piñata inspires creative's award-winning film

The film tells the story of a Mexican mother torn between her politics and her son's request to have a Donald Trump piñata for his birthday party.

Tell us about The Good Mother

The story focuses on a strong female role, and paints a more sincere and goodhearted portrait of the Mexican people that has taken a battering by the current state of politics.

How did you come up with the story?

I write articles for a Mexican horse ranch in my spare time and in April I was out riding with one of the guests, a lady from Washington DC. She asked me where she could find a Donald Trump piñata to take home.

I didn’t know they existed at that point, but thought it was the most brilliant concept ever – with such an inevitable ending. I had been looking for a film idea and it simply presented itself.

How long did it take you to film?

After writing the script in April, we shot for five days in Mexico in May. I then brought the production back to London and completed everything by August.

What are your views on Trump?

I feel it’s dangerous to underestimate how smart he actually is – this is a man who knows his audience, knows how to talk to them and understands that there are tensions among many American citizens about parts of their country’s system.

He exploits this to catastrophic effect. It was important for me to use both local and international crew throughout the entire production; I wanted to show that people from around the entire world are horrified by Trump’s actions.

Why did you decide to go to Mexico?

I fell in love. On my first visit, I fell in love with the country and the horse-riding. On my second, I fell in love with a wonderful man. I reside in the UK but also spend time in Mexico City.

My partner and I have created a life for ourselves that allows us to move and work easily between the two.

What’s your next project?

My ambitious debut has ignited a desire to create more and more adventurous ideas on film. I’m exploring a number of projects right now involving strong visuals, great narrative ideas and a sprinkling of deadpan humour.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More