Doner Cardwell Hawkins has picked up the pounds 10 million task of
promoting the Blockbuster video chain outside the US.
The five-way pitch, which was conducted through the AAR, was originally
intended to cover the UK market only but was extended to an
Ogilvy & Mather, Saatchi & Saatchi, Grey, Euro RSCG Wnek Gosper and
Doner Cardwell all pitched for the business. The UK incumbent, TBWA GGT
Simons Palmer, did not repitch.
’Our relationship with TBWA had run its course,’ Piers Skinner,
Blockbuster’s UK marketing director, said. ’We were looking for a
smaller ad agency with some fresh ideas that would be focused on what we
The pitch was managed by a new brand panel, consisting of the marketing
directors of nine Blockbuster regions and headed by Vernon Salt, the
senior vice-president of worldwide advertising and international
Blockbuster has a presence in 27 territories across the world and Doner
Cardwell’s work is expected to run in the UK, Australia, New Zealand,
Mexico, Spain and Argentina. Doner already handles the account in the US
The agency’s first work for the brand will break in the UK in early
’Blockbuster is a fantastic brand with genuine vision and ambition, and
we are tremendously excited by this partnership. It’s a brilliant win
against some great agencies and a wonderful way to start the new year,’
Andrew Hawkins, the managing director of Doner Cardwell Hawkins, said.