Doner Cardwell wins pounds 10m Blockbuster global ad brief

Doner Cardwell Hawkins has picked up the pounds 10 million task of promoting the Blockbuster video chain outside the US.

Doner Cardwell Hawkins has picked up the pounds 10 million task of

promoting the Blockbuster video chain outside the US.



The five-way pitch, which was conducted through the AAR, was originally

intended to cover the UK market only but was extended to an

international brief.



Ogilvy & Mather, Saatchi & Saatchi, Grey, Euro RSCG Wnek Gosper and

Doner Cardwell all pitched for the business. The UK incumbent, TBWA GGT

Simons Palmer, did not repitch.



’Our relationship with TBWA had run its course,’ Piers Skinner,

Blockbuster’s UK marketing director, said. ’We were looking for a

smaller ad agency with some fresh ideas that would be focused on what we

wanted.’



The pitch was managed by a new brand panel, consisting of the marketing

directors of nine Blockbuster regions and headed by Vernon Salt, the

senior vice-president of worldwide advertising and international

marketing.



Blockbuster has a presence in 27 territories across the world and Doner

Cardwell’s work is expected to run in the UK, Australia, New Zealand,

Mexico, Spain and Argentina. Doner already handles the account in the US

and Canada.



The agency’s first work for the brand will break in the UK in early

summer.



’Blockbuster is a fantastic brand with genuine vision and ambition, and

we are tremendously excited by this partnership. It’s a brilliant win

against some great agencies and a wonderful way to start the new year,’

Andrew Hawkins, the managing director of Doner Cardwell Hawkins, said.



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