Doritos creates spoof cover of 'Stay Another Day' by East 17

Doritos has added a Mexican twist to East 17's Christmas hit 'Stay Another Day' with a cover that features a cameo from original band member Tony Mortimer.

The brand’s mariachi band have swapped "sunshine and sombreros for snowflakes and puffa jackets" in order to recreate the style of the original track’s music video.

Abbott Mead Vickers/BBDO created the re-mastered music video that later switches to the upbeat style of Doritos’ ‘For fun…add a little Mexican’ campaign, which sees the Mariachi Doritos brand play covers of hit music at parties. 

The campaign, which launched in the summer, has already seen the band do covers of ‘Don’t You Want Me’ by Human League and ‘Love Machine’ by Girls Aloud.

Doritos’ spoof cover of the East 17 track will be hosted on its Facebook and YouTube pages.

The track will also be available as a downloadable single from Monday 17 December on iTunes with all profits going to Crisis, the national charity for single homeless people.

Olly Williams directed the video, while OMD is handling media planning and buying for the campaign.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published