Rockstar wannabe, Alan, is the focus of this new spot for Doritos by AMV BBDO.
From the moment he was born, Alan had expressed a love for rock music, going from puberty through to adulthood with a tendency to act out his rocker fantasies.
We see Alan in his current occupation, stacking shelves in a supermarket, when he suddenly spots a Doritos promotion to win an Xbox 360 and Guitar Hero World Tour kit.
The promotion, developed by Initials Marketing and featured on special packs of Doritos, invites consumers to enter a promotional code to be in with a chance of winning. The ad closes with Alan and his new-found rocker friends performing in front of his mother having won the promotion.