Dorlands to rebrand 12 stores bought by Landmark in South

Bates Dorland has extended its business with Landmark Home Furnishings, the Scottish furniture company, by handling advertising for a group of stores acquired by the company as it expands into the south of England.

Bates Dorland has extended its business with Landmark Home

Furnishings, the Scottish furniture company, by handling advertising for

a group of stores acquired by the company as it expands into the south

of England.



Landmark acquired 12 stores earlier this month from the administrators

of Essex Furniture, which went into receivership because of cash-flow

problems, forcing the closure of 22 of its outlets and the loss of 170

jobs.



The rebranding of the stores under the Landmark name will be assigned to

Dorlands, augmenting the main Landmark account said to be worth between

pounds 6 and pounds 7 million when the agency won it in the summer

(Campaign, 10 July).



Media buying is handled by Zenith.



Landmark aims to boost its current 38 outlets to 75 across the country

by the end of 1999. It began its expansion with the purchase of 11

former Maples stores after the company went into receivership in August

1997.



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