Double win for MediaCom at the PPA Advertising Awards

MediaCom won Best Innovation and Best Use of Print at last night's PPA Advertising Awards, held at Paramount.

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The awards celebrate the best in planning and production in magazine advertising, with a panel of judges including  Nick Suckley, founder Agenda21; Dino Myers-Lamptey, head of strategy, the7stars; Hamid Habib, managing partner, strategy, OMD; Sarah Francis, promotions director, 20th Century Fox, and Rachel Bull, editor, Brand Republic.

The judges awarded SONY Mobile Xperia Z1 Compact: 'Great Things Come' campaign, in collaboration with Shortlist, Best use of Innovation, as it "stood out for pushing the boundaries of creativity by integrating key product features into the campaign execution."

UM London won new category, Best Use of Social Media, for their Microsoft Windows Phone campaign with NME, which also came highly commended in Best Use Partnership or Collaboration.

Audible: 'Your perfect Running Partner' by Initiative Media won Best Integrated Campaign.

James Papworth, PPA marketing director, said: "Every year since the PPA Advertising Awards launched in 2011, we have seen growth in both the quality and quantity of entries, so congratulations to our winners for 2014 who stood out among an impressive field.

"We’re proud to be able to recognise the agencies, advertisers and campaigns that are pushing what can be achieved with the powerful multi-platform magazine brands across the industry."

Further winners included Kopparberg UK: Eklectik Magazine, by GoodStuff, which was highly commended in Best Use of Print and new category Best Use of Content, and won Best Partnership or Collaboration.

Ford Fiesta 24 hr Stylist Issue by Mindshare also did well, receiving a highly commended mention for the Innovation category and winning the award for Best Use of Content for "a great illustration of what a magazine can do in many different ways, on different platforms, with content that produced great results for its commercial partner."


The PPA Advertising Awards 2014 winners:

Best Integrated Campaign

Audible: Your Perfect Running Partner by Initiative Media

 

Best Innovation

SONY Mobile Xperia Z1 Compact: Great Things Come, by MediaCom and Shortlist  

Highly Commended: Ford Fiesta 24 hr Stylist Issue by Mindshare

 

Best Use of Print

GSK: Night Nurse: Hidden London by MediaCom and Time Out

Highly Commended: Kopparberg UK: Eklectik Magazine, by GoodStuff

 

Best Use of Social Media

Microsoft Windows Phone with NME, by UM London

 

Best Use of Content

Ford Fiesta: Stylist 24 Hour Issue by Mindshare

Highly Commended: Kopparberg UK: Eklectik Magazine, by GoodStuff

 

Best Partnership or Collaboration

Kopparberg UK: Eklectik Magazine, by GoodStuff

Highly Commended: Windows Phone with NME, by UM London

 

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