DoubleClick set to pull in advertisers to Confetti website

DoubleClick has alleviated some of the pain of losing the Freeserve account (Media Business, last week) by successfully wooing wedding website Confetti.co.uk.

DoubleClick has alleviated some of the pain of losing the Freeserve

account (Media Business, last week) by successfully wooing wedding

website Confetti.co.uk.



Confetti is gearing up for a European rollout, having recently acquired

German wedding site Braut.de. It is also expected to expand into France,

Italy, Spain, the Netherlands and Sweden.



Although the site already accepts ads, it wants to gain access to a

bigger range of advertisers. Confetti also generates revenue from its

range of own-brand products.



Confetti was launched last February by chief executive Andrew Doe and

managing director David Letherbridge. Both men previously worked for

LineOne, the internet joint venture between United News & Media and

BT.



Confetti has also lured two high-profile executives from Marks & Spencer

- James Benfield, who was in charge of marketing, and Peter Marsh, who

revamped its lingerie business. He also headed its wedding gift

operation.



Confetti recently attracted pounds 7.5 million in its second round of

fundraising.



The site expects to grab a large slice of the pounds 13,000 budget the

average British couple spends on their wedding.



However, it is up against increasing competition. Cool-white.com, which

will launch in the summer, is expected to become ’the most stylish

nuptial site’, according to The Guardian. Inventory on Conde Nast’s

BridesUK.net, a spin-off from its Brides magazine, sold out within 20

minutes of the website going live in February.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).