DoubleClick wins MoneySupermarket brief

MoneySupermarket.com, the personal finance website, has hired DoubleClick UK as its online saleshouse.

MoneySupermarket.com, the personal finance website, has hired

DoubleClick UK as its online saleshouse.



DoubleClick will sell advertising and seek out sponsorship deals for the

site, which launched at the end of last year and claims to attract

60,000 users a month.



MoneySupermarket’s only current advertiser is the online store

ShopSmart.com, which has bought banners on the company’s homepage and

its sub-sites.



These include pages on life insurance, ISAs, mortgages, loans, credit

cards and how to find a property lawyer. The site allows users to

compare the products of a variety of financial services providers.



Eric Stein, managing director of Double Click UK, said: ’We expect to

sell advertising to a wide spectrum of advertisers. These will range

from those simply wanting to reach a UK audience to those in specific

areas such as financial services and telecoms.’ A sales force of 14 will

handle the new contract.



Simon Nixon, chief executive officer of MoneySupermarket, said

DoubleClick had been selected after a competitive pitch. ’We chose

DoubleClick because of its professionalism. It had done its research

very thoroughly, so it was an easy decision for us to make,’ he

said.



However, Nixon added that advertising was only of marginal importance to

the website as MoneySupermarket generates most of its income through

e-commerce.



DoubleClick’s efforts to drum up advertising will be aided by a pounds

10 million online and offline campaign to run over the next 12

months.



The aim of the drive is to build MoneySupermarket’s base of regular

users to more than one million.



DoubleClick sells advertising for two other personal finance websites,

FT Your Money and Egg.



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