Douwe Egberts hands ad brief to Arnold KLP

Douwe Egberts, the Dutch coffee brand, has appointed Arnold KLP to its £4 million UK integrated ad account.

Douwe Egberts: ad brief
Douwe Egberts: ad brief

The agency won the business after a pitch process that started in October last year.

Arnold KLP’s first work will break in October with a TV-led campaign. The focus will be on Douwe Egberts’ Instant range, but it will highlight all products.

Douwe Egberts previously worked with CST The Gate.

Corrine Hopwood, the marketing director at Douwe Egberts UK, said: "We believe great ideas will fuel our growth and Arnold demonstrated they are the right agency with the right integrated balance of skills to help us with our ambitious plans."

Hugh Treacy, the managing director of Arnold KLP UK, said: "Douwe Egberts is a challenger brand with massive potential."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).