Douwe Egberts in search for agency

Douwe Egberts, the coffee range owned by Sara Lee, is looking for an agency to handle its above- and below-the-line accounts.

The pitch process, which is set to begin next week, is being handled by the AAR.

The company, which does not currently have an agency of record in either discipline, is looking for one agency to handle both accounts. Its media is handled by Equinox Communications.

In 2007, Douwe Egberts was the third-largest coffee company in the UK, with a 7 per cent share of the £720 million market.

Kraft's Kenco has the second-largest share, with 19 per cent while the out-and-out leader is Nestle's Nescafe, with 42 per cent.

Douwe Egberts' most recent advertising came in 2007 when Sara Lee, working in partnership with Manning Gottlieb OMD, stepped up its digital marketing presence by launching a series of online advertising campaigns.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More