Whether through modesty or insecurity, the film revealed how many women chose to walk through the "average" door. The campaign aims to challenge what it believes is an instinct to settle for average.
Paul Dektor, the film's director, said: "While we were filming, it was so clear that the women who chose to feel beautiful shined with a positive, empowered outlook.
"We all have the personal and powerful ability to rise above others’ points of view, social media, and pop culture, and I hope the Dove 'choose beautiful' film inspires women around the world to reconsider how they view their own beauty."
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).