Dove creates emotive rugby ad ahead of international tour

Dove Men+Care has launched an emotive online ad with the rugby stars Sam Warburton and Owen Farrell reading an adaptation of the Rudyard Kipling poem If.

The spot, created by Fast Track for the sports marketing shop Essentially, launched ahead of a major 12 months of international rugby.

Players from England, Ireland, Scotland and Wales, including Warburton, Farrell, Cian Healy and Greig Laidlaw, star in the ad reading an adapted version of If.

It shows behind-the-scenes footage of a rugby match, such as the pre-match changing room, and what it means to be part of a team.

The ad was created by Sophie Clark and Fiona Clark, and directed by Liz Unna. The executive producers were Nick Loader and Chris Chaundler.

It coincides with the launch of Dove Men+Care’s new campaign, "#scrumtogether", which champions the dedication of players through online activity on YouTube and social media. It will continue throughout the Autumn Internationals and RBS 6 Nations, culminating in next year’s World Cup in England.

Callum Galloway, the brand manager at Dove Men+Care, said: "Over the last few weeks specifically, we are delighted to have worked with some of the most respected and talented names from those teams to deliver a video that captures and heroes the values of the game with which we are so proud to associate."