Dove 'makeover activaion' by Ogilvy & Mather UK

A new social media advertising campaign for Dove aims to give women the chance fight back against ads about muffin tops and belly bulges, and embrace positive beauty messaging.

The campaign urges people to send positive messages to other UK women using a Facebook application, found at www.facebook.com/dove.

This first-of-its-kind app gives women (and men) the unique chance to impact advertising across the UK.