Dove Sketches marks future of creativity, says Unilever's Keith Weed

Keith Weed, Unilever's chief marketing and communication officer, said the business is looking for "even more creativity and excellence" in advertising this year.

Weed described Dove's "sketches" film as "quite intriguing" and said it was "quite frightening how critical we are about how we appear and how we judge ourselves".

The work is part of the company's 'Campaign for Real Beauty' marketing drive.

The film was created by Ogilvy & Mather and has had 14.5 million views around the world. It features a police sketch artist creating pictures from descriptions used by women to portray themselves

The artist goes on to produce drawings from another person's description of the same woman, and the two images are compared.

Weed said: "This year, with a reasonably challenging market, to come up and break through the clutter we are looking for even more creativity and excellence in advertising."

Unilever's Axe/Lynx campaign, created by Bartle Bogle Hegarty, won three Promo and Activation Lions at Cannes 2013.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published