Dove takes IPC Southbank group ad director job

Clare Dove has landed one of the biggest magazine sales jobs in the industry - group advertisement director for IPC Southbank.

Clare Dove has landed one of the biggest magazine sales jobs in the

industry - group advertisement director for IPC Southbank.



Southbank is IPC’s largest division, generating annual advertising

revenue in excess of pounds 40 million.



The position has been vacant for more than a year since Georgina Crace

was promoted to group ad director across the whole of IPC.



Dove joined IPC six months ago from Gruner & Jahr, where she was ad

controller on Best, to provide maternity cover for fashion and beauty ad

director Claire Portis.



She now takes responsibility for 19 magazines and 60 sales staff across

the women’s lifestyle, home interest and fashion and beauty

portfolios.



Titles include Marie Claire, Ideal Home and Woman & Home.



The ad directors of the three magazine groups will report to Dove. All

three - Portis, Debbie Turner and Alison Yates - are on maternity

leave.



Turner’s and Yates’ roles are being covered temporarily by Adrienne

Moyce and Darren Locke respectively.



Dove has been asked to review all of Southbank’s working practices and

is expected to give the division a more client-focused structure.



’Clare is keen to bring the teams closer together and harness the

magazines to drive revenues. Southbank is a big portfolio and we might

not have leveraged it as much as we could,’ said Crace.



Dove has already hired a fashion and beauty team of five ad managers and

11 sales executives.



’I have never seen anybody make such a huge difference in such a short

space of time,’ Crace commented.



Crace revealed she had considered a number of senior industry figures

for the job but did not pursue them to a second interview.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).