Dove tries to tell women their beauty is innate through placebo patches

As part of Dove's campaign to show women that their beauty comes from within, this new spot takes the placebo effect to another level.

A selection of women are told to wear a "beauty patch" for a period of time, while keeping a daily video diary.

At first they don't feel a thing, but slowly they start to feel more beautiful each day. When they are told that the patch was a placebo, they react with the same (admittedly ever-so-slightly annoying) optimism they have displayed in their video diaries.

Brand: Dove

Agency: Ogilvy and Mather Brazil

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to Campaignlive.co.uk

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More