Dove wins at inaugural Body Confidence awards

Dove, the Unilever-owned personal care brand, has won the best campaign accolade at the inaugural Campaign for Body Confidence Awards for its 'Growing Up' campaign.

Dove: self esteem ad wins Body Confidence award
Dove: self esteem ad wins Body Confidence award

The Campaign for Body Confidence was set up in March last year by Jo Swinson MP and Lynne Featherstone MP, following the success of their Real Women campaign, which calls for the ban on airbrushing in advertising.

Dove's winning £1.6m campaign, created by Ogilvy & Mather, launched in March and promises to invest £250,000 this year in self-esteem education for young girls in the UK.

It tells consumers, "Five out of 10 girls will stop doing everyday activities because they feel bad about how they look. Let's help them feel good instead".

Boot's No7 "Ta dah" range won in the beauty category for declining to use retouching in its advertising.

Changing Faces took the top spot in the campaigner category for its long-running work to change public attitudes towards people with disfigurements.

Caitlin Moran won in the broadcast, print and publishing category, with her book 'How to be a Woman'.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).