Downing Street tabby Larry headlines new Whiskas press ad

Whiskas has launched a press ad featuring Downing Street's famed rat catcher, Larry, the four-year-old tabby.

Larry: Downing Street tabby has starring role in Whiskas ad
Larry: Downing Street tabby has starring role in Whiskas ad

The ads are running in today's (Wednesday) issues of The Sun and the Daily Mail.

They feature Larry sitting atop a wall, which has an image of the Downing Street street sign on it.

The ad, created by design agency Juice Creative,  features the text: "Good luck in your new home, Larry".

The four-year-old tabby previously resided at London's Battersea Dogs and Cats Home, before moving to the Prime Minister's home.

He made the move after TV cameras caught two sightings of a rodent in the same vicinity as David Cameron.

At the bottom of the ad, the text reads: "Whiskas proudly works with Battersea Dogs and Cats Home to re-home cats like Larry."

Whiskas has a brand partnership with Battersea and is owned by Mars Petcare.

Last week, Mars teamed up with the FA to launch a nationwide initiative aimed at encouraging more adults in England to play regular football.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).