DraftWorldwide has extended its reach in the UK with the acquisition of Scottish marketing communications agency, the Boroughloch Group, for an undisclosed sum.
Based in Edinburgh, the Boroughloch Group is one of Scotland's leading independent marketing groups and consisting of four divisions: the Boroughloch, sales promotion; Carlina Responsive Advertising, direct marketing; Creative Sampling, field and event marketing; and Fine Blue Line, design and new media.
Chris Lovell, group managing director of DraftWorldwide UK, said: "Scotland is a very important market, and DraftWorldwide wanted to gain presence in that market by joining forces with a key player with a strong foothold. The Boroughloch Group is a great agency with a very similar culture to DraftWorldwide innovative, creative individuals with real drive and a strong commitment to customer service. We have a shared focus to get measurable results for our clients and increase sales."