Dragon's Den star Peter Jones faces Gremlins in BT ad

LONDON - The latest advertising campaign for BT Business sees Dragons' Den star Peter Jones tussling with 1980s anti-heroes The Gremlins.

Peter Jones...comes face to face with Gremlins in BT ad
Peter Jones...comes face to face with Gremlins in BT ad

The ad, created by Swarm, follows last year's campaign starring Gordon Ramsay explaining how BT helps all business customers to do what they do best.

The new ad tells the story of a multi-millionaire entrepreneur working alone in his office. Struggling to work his computer, it emerges that the wires have been chewed.

With no IT Support available, Jones tries to explore the problem only for The Gremlins to attack the entire office leading to an IT meltdown with papers and sparks flying.

The new campaign airs on TV for eight weeks from Monday 5 May and will be supported by print, poster and online.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


Transformational tech is here, now


Is Blockchain the answer to ad fraud?


The Thinkboxes shortlist: July/August 2017


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).