Drama funding will be crucial in battle for ratings - Billett

The ability to invest in high-quality TV drama will mark the battle ground for TV audiences over the next few years, as ITV struggles to keep pace with the BBC in financing top-notch drama series, according to a report from the Billett Consultancy.

The ability to invest in high-quality TV drama will mark the battle

ground for TV audiences over the next few years, as ITV struggles to

keep pace with the BBC in financing top-notch drama series, according to

a report from the Billett Consultancy.



The report, from the BBC’s former head of broadcast research services,

Sue Stoessl, claims the BBC has reined in its costs and now has the

money to make more drama and comedy shows - key drivers of audience.



According to Stoessl, if ITV revenue continues to fall in relative

terms, its drama output will decline and this will conspire to drive

down ITV audiences. She said: ’I cannot be optimistic for ITV. It has

started the downward spiral which will continue, made worse by the

Channel 4 formula coming to an end.’



She also believes News at Ten is a weak point in the ITV schedule as

long as it stays at 10pm. However, Stoessl said that even moving the

slot elsewhere ’would mean a loss of high AB ratings on ITV’.



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