Dreams appoints BBD Perfect Storm

Dreams, the bed specialist, has appointed BBD Perfect Storm as its new creative agency.

Drerams: bed specialist hires BBD Perfect Storm as its creative agency
Drerams: bed specialist hires BBD Perfect Storm as its creative agency

BBD Perfect Storm won the business following a three-way pitch.

Dreams has focused on a functional and price-led strategy in its marketing in the past. The brand is now looking to progress into the moving-home market and build on its relationship with its consumers post-purchase.

The retailer tried to move away from its price-led strategy in 2011, when it launched a branding campaign by Rainey Kelly Campbell Roalfe/Y&R.

BBD Perfect Storm will start working on campaigns immediately, with the agency’s responsibilities including advertising, digital and CRM.

Jason Foo, the chief executive of BBD Perfect Storm, said: "During pitch process I think we really related to Dreams’ view of where the brand could go. We’ll be moving towards more emotionally led conversations targeting home movers, with a more aspirational approach."

The appointment was made following new initiatives put into place by the marketing team and Dreams’ new chief executive Mike Logue, also recently appointing Lisa Bond as marketing director.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).