Dreamy Ikea ad shows 'there's no bed like home'

A dreaming woman leaps, falls and skydives between beds and mattresses suspended high in the sky, while in the background a rocket pierces the cloudscape, in a stunning ad for Ikea's bedroom furniture.

The woman eventually lands in her own bed in a city, where she awakes. The 90-second spot features a dreamy reading of Shakespeare’s ‘The Tempest’ by Prunella Scales and is part of Ikea’s Wonderful Everyday campaign.

"There's no bed like home," reads the slogan, riffing off 'The Wizard of Oz'.

Brand: Ikea

Agency: Mother London

Creatives: Diego Cardoso de Oliveira, Caio Gainnella

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published