How do you drink Robinson's new Squash'd at zero gravity?

Some water, a squirt and a straw - and a zero gravity plane - that's all you need.

Robinson's new product, Squash'd, is a highly concentrated fruit squash in a squirty container that can make up to 20 drinks on the go.

In a bid to get people out of the kitchen and making drinks on the go, Robinson's challenged Framestore, the Oscar winning VFX team behind Gravity, to drink Squash'd at zero gravity.

It worked, and it's pretty cool.

Company: Britvic

Brand: Robinson's

Agency: iris

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).