How to drive marketing effectiveness in the digital age: Thinkbox event as it happened

Join Thinkbox as marketing leaders from O2, easyJet, Adam & Eve/DDB and TBWA discuss how to drive effectiveness in the digital age.

Marketing strategists Les Binet and Peter Field will reveal findings from their study for the IPA, "Marketing in the digital age". Nina Bibby, consumer and marketing director at O2, will reveal how changes in the media landscape have influenced her approach to marketing.

Other panellists include David Golding, co-founder and chief strategy officer of Adam & Eve/DDB; Ian Cairns, head of marketing communications and brand from easyJet; Lorna Hawtin, disruption director at TBWA\Manchester; and Mark Earls, herdmeister at Herd Consultancy.

Tune in to the live stream above, which will also be available on-demand after the event. 

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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