How to drive marketing effectiveness in the digital age: Thinkbox event as it happened

Join Thinkbox as marketing leaders from O2, easyJet, Adam & Eve/DDB and TBWA discuss how to drive effectiveness in the digital age.

Marketing strategists Les Binet and Peter Field will reveal findings from their study for the IPA, "Marketing in the digital age". Nina Bibby, consumer and marketing director at O2, will reveal how changes in the media landscape have influenced her approach to marketing.

Other panellists include David Golding, co-founder and chief strategy officer of Adam & Eve/DDB; Ian Cairns, head of marketing communications and brand from easyJet; Lorna Hawtin, disruption director at TBWA\Manchester; and Mark Earls, herdmeister at Herd Consultancy.

Tune in to the live stream above, which will also be available on-demand after the event. 


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).