Droga discloses plan for Saatchis

David Droga, the newly appointed executive creative director of Saatchi & Saatchi UK, has set out a plan of action aimed at improving the agency’s creative work across the board, rather than concentrating on selected high-profile accounts.

David Droga, the newly appointed executive creative director of

Saatchi & Saatchi UK, has set out a plan of action aimed at improving

the agency’s creative work across the board, rather than concentrating

on selected high-profile accounts.



’As with most agencies, some of the work is great and some could be

better,’ Droga said in an exclusive interview with Campaign this

week.



’I don’t want to just take two or three clients, I want to improve

things across the board. Saatchis has always enjoyed being head and

shoulders above the rest and that’s what we want to get it back to.’



Saatchis last week announced it had hired Droga, the executive creative

director at Saatchis Singapore and regional creative director of

Saatchis Asia, to head its London creative department as part of a

reshuffle that includes 20 job losses. He will take up his post in

December.



Droga, 30, comes in over the heads of Saatchis’ joint executive creative

directors, Adam Kean and John Pallant. It will be the first time

Saatchis has had a single creative director since Paul Arden left in

1992.



As part of the reshuffle, the vice-chairman, Hamish Pringle, gives up

his UK new-business role to concentrate on developing Saatchis’

cause-related marketing venture, Cause Connection. Marcus Brown,

currently an account director, becomes the UK new-business director and

will report to Steven Colegrave, the marketing director for Europe,

Africa and the Middle East. The joint chief executives, Adam Crozier and

Tamara Ingram, will take a more active role in UK new business.



The 20 job cuts are mainly in administrative and accounting areas. The

11 media buyers who worked on the Procter & Gamble business Saatchis

lost last week to Leo Burnett are expected to be offered new jobs at

Burnetts.



The reshuffle follows the loss of several major accounts in the past

year, including Camelot, Schweppes and Vision Express. The loss of the

P&G media account alone is estimated to have cost Saatchis pounds 1

million in income. But in recent weeks the agency has picked up

significant pan-European Rothmans business and the Lloyds TSB and

Guinness Africa accounts.



Newsmaker, p12.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).