Droga5 Europe creates digital campaign for Beats by Dre

Droga5 Europe has produced its first piece of work since being established in 2013, for new client Beats by Dre.

Droga5’s London outfit was approached by the headphone manufacturer to create a piece of work featuring the band Rudimental, which won best new single at the Brit Awards last Wednesday.

The work, called Beat by Beat, is an interactive music video hosted on YouTube, in which the members of Rudimental talk about creating their song, ‘Powerless’.

Viewers can then isolate different parts of the track, such as vocals and drums, by clicking on certain parts of the screen, in an effort to recreate the feel of a mixing desk.

The work was created by Nik Studzinski and Thiago de Moraes, and directed by Fred & Nick through Pulse Films. Wilderness handled the interactive aspects of the work.

R/GA is Beats By Dre’s global ad agency and its position is unaffected by Droga5’s collaboration.

Droga5 Europe was established in June last year. It won its first account, Heineken’s global Strongbow apple cider business in September and then won a global project for Radox in November.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published