Droga5 Europe nets new BBC channel task

BBC Worldwide has picked Droga5 Europe to advertise the launch of BBC Brit, a subscription channel that will air factual programmes aimed at men outside the UK.

BBC Worldwide: appoints Droga5
BBC Worldwide: appoints Droga5

The agency will create a campaign to run across TV, digital, social media and radio in spring 2015.

Sara Holt, the BBC’s head of brand and global campaigns, said: "Our challenge will be capturing the British blend of intelligence and self-deprecating humour that has proved so appealing to international audiences with programmes such as Top Gear.

"We look forward to Droga5 playing a key role in our mission to inspire global audiences with the brilliance of the BBC."

BBC Worldwide has an existing relationship with Droga5 Australia, which won a brief to launch another subscription channel, BBC First.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).