Droga5 Europe wins global Heineken brief

Droga5 Europe has won Heineken's global Strongbow apple ciders business - the London-based agency's first major account since it was launched in June.

Strongbow: Droga5 picks up global brief
Strongbow: Droga5 picks up global brief

Droga5 won the brief after a shoot-out against Bartle Bogle Hegarty. The shop will begin work on the account immediately and will be responsible for introducing and developing Strongbow apple ciders in a number of global markets excluding the UK.

It is understood that this is the first time Heineken has appointed a single agency to handles all of its Strongbow apple cider advertising outside of the UK. St Luke’s runs the UK domestic account.

Kevin Dundas, the chief executive of Droga5 Europe, said: "It’s a global brief, and that’s exactly the kind of thing we were hoping to get from the start."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More