Droga5 won the brief after a shoot-out against Bartle Bogle Hegarty. The shop will begin work on the account immediately and will be responsible for introducing and developing Strongbow apple ciders in a number of global markets excluding the UK.
It is understood that this is the first time Heineken has appointed a single agency to handles all of its Strongbow apple cider advertising outside of the UK. St Luke’s runs the UK domestic account.
Kevin Dundas, the chief executive of Droga5 Europe, said: "It’s a global brief, and that’s exactly the kind of thing we were hoping to get from the start."