Drop in client spend sees FCB slim down TV operation

- FCB is slimming down its TV department - and parting company with its head, Mike Griffin - in the wake of a drop in TV spend by the agency's clients.

- FCB is slimming down its TV department - and parting company with its head, Mike Griffin - in the wake of a drop in TV spend by the agency's clients.

Griffin will quit the agency at the end of the month along with one of his producers, Janet Clarke, leaving the department under the direct control of John Bacon, the FCB creative director.

Their departure brings an abrupt end to ambitious plans to improve the agency's creative product signalled by Griffin's appointment to the newly-created post of creative development director in September 1996.

The agency says the volume of work going through the department is not sufficiently high to justify the current staffing level which will be reduced to four people.

A major reason for the decision was last year's loss of Tambrands to Leo Burnett in a £45 million global realignment. The business had resulted in an intensive amount of commercials production by the FCB network, much of it led out of London.

Bacon said: "Larger agencies have consistent volumes of TV production but medium-sized ones like us are more prone to fluctuations with some clients spending less this year than last."

He added: "We have to manage against the demand and I expect us to operate with a slimmed down department for the foreseeable future."

Griffin, an industry veteran, was one of the first hirings for the then Boase Massimi Pollitt. He later set up the TV department at Abbott Mead Vickers BBDO before becoming head of TV at Lowe Howard-Spink.

He said: "I'm taking a holiday after which I plan to either freelance or go back to a production company."









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