Dropbox celebrates creativity in first major ad

File storage firm Dropbox has unveiled its first major brand effort, which celebrates how technology opens up creative possibilities.

Dropbox: first major brand effort focuses on the possibilities of tech
Dropbox: first major brand effort focuses on the possibilities of tech

The ad runs through inventions and designs from 100 scientists, designers and data visualists in a flipbook-style ad.

Individuals featured include researchers at Imperial College London, designers Barber Osgerby, photographer Yuki Sugiura, data artist Marcin Ignac and food sculptors Bompas & Parr.

The film captures each in their office, rather than recreating their working environment in a controlled shoot.

The film is part of the wider 'Creative Freedom' campaign running through October across broadcast, radio, print and outdoor ads. According to Dropbox, each billboard ad will be different.

Brand: Dropbox

Agencies: 72andSunny, Nexus

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More