Duckworth Finn launches pounds 4m campaign to showcase Daewoo

Daewoo is launching a pounds 4 million ad campaign through Duckworth Finn Grubb Waters, extolling the car company’s customer service record.

Daewoo is launching a pounds 4 million ad campaign through

Duckworth Finn Grubb Waters, extolling the car company’s customer

service record.



’Crusher’, the first of four TV commercials, shows how people feel

pressurised when buying a new car. A couple, test-driving a new vehicle,

are hoisted by a giant magnet into a crushing machine.



But as the voiceover lists all the special customer services Daewoo

provides, the machine falls apart, leaving the couple free to drive

off.



’Back to front’ involves a salesman handing a buyer the keys to a new

Daewoo.



As the buyer drives off, the film rewinds showing the driver handing the

keys back to the salesman.



The voiceover explains: ’Most car companies are interested in you when

you’re buying a car. At Daewoo, we’re more interested in you when you’ve

bought one.’



In ’extras’, a new Daewoo is seen altering itself to show what would not

be included in the cost price when buying another brand. As the

voiceover lists the extras, oil starts spurting from the engine and the

exhaust pipe and number plates fall off.



Finally, ’chameleon’ shows a salesman painted to blend in with the

Daewoo he’s selling to emphasise advisers are on hand when you want them

and do not work on commission.



’Back to front’ and ’crusher’ were written by Matt Lee and art directed

by Peter Heyes. ’Extras’ was written by Brendan Wilkins and art directed

by Paul Hancock.



’Chameleon’ was written by Eugenia Pacelli and art directed by Claudio

Pasqualetti. All the ads were directed by Doug Foster through Blink.



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