Duckworth Finn Grubb Waters is launching a TV and radio campaign
for Co-operative Retail Services, positioning it as the no-nonsense
Three 40-second ads break on 4 October and will be supported by six
radio executions with another two scheduled to follow later in the
The TV work features various scenarios where there is a need for a
convenience store offering a wide range of good quality food.
’In the supermarket retail sector, a lot of the action has moved back to
the high street, rather than out of town,’ Michael Finn, the managing
director at Duckworth Finn, said.
’The Co-op stores are on the nation’s high streets up and down the land,
so that is why we have chosen a ’localised’ strategy.’
’Kids’ party’ features a family dog who eats all the food a mother has
prepared for a room full of hungry children. Disaster is avoided as she
dashes around the corner to re-stock at the Co-op.
’Smoke’ shows a young couple burning the Sunday lunch they have prepared
for their in-laws, while ’Marco’ features a mum who is desperate to
impress her daughter’s new boyfriend with her culinary skills. The ads
show how all these problems can be solved by a trip to the local
The campaign was written and art directed by Claude Pasqualetti and
directed by Graham Rose of Rose Hackney Barber. Media planning and
buying are by Motive.