Duckworth Finn unveils Bhs TV work

Duckworth Finn Grubb Waters is launching its debut work for Bhs after prising the account out of Saatchi & Saatchi at the start of the year (Campaign, 12 February).

Duckworth Finn Grubb Waters is launching its debut work for Bhs

after prising the account out of Saatchi & Saatchi at the start of the

year (Campaign, 12 February).



The pounds 1.5 million integrated branding campaign kicks off next week

with a 40-second TV spot.



The ad features a family driving in a soft-top on their summer holiday.

Suddenly, they are caught in a tropical downpour and the wife makes as

if to pull the roof up to shelter them from the rain.



Instead, she strips down to her swimwear. The husband and daughter do

likewise and they all revel in the rain.



All the items of clothing featured are named and priced, and the ad

finishes by introducing the new Bhs endline: ’Wild at heart.’



Jane Hayman, marketing director at Bhs, said: ’This commercial captures

the spirit of Bhs and allows us to showcase our Holiday Shop ranges - a

Bhs strength.’



The ad will initially air in the Central and West Country regions, where

some of the major stores are situated, and is likely to roll out

nationally with new executions for the winter range in the autumn.



The TV work is supported by a national poster and press campaign due to

break in May. Double-page spreads will appear in You and OK!, with

single-page ads in a selection of the tabloids.



To coincide with the campaign, the Bhs Holiday Shop magazine will be

inserted into the June issues of monthly women’s style titles.



The TV ad was written and art directed by Paul Grubb and Dave Waters and

directed by Tom Merilion at RSA Films. Media planning and buying are by

Walker Media.



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