Duckworth sells Daewoo 4x4

Duckworth Finn Grub Waters will unveil its first work for the Daewoo 4x4 range this week with a press campaign launching two models.

Duckworth Finn Grub Waters will unveil its first work for the

Daewoo 4x4 range this week with a press campaign launching two

models.



The ads for the new five-door Musso and the three-door Korando aim to

highlight Daewoo’s commitment to hassle-free car buying and customer

service.



’Bubble wrap’, written by Matt Lee and art directed by Pete Heyes,

concentrates on the excitement of going off road in the Daewoo Musso

while still feeling safe and protected. The ad features a replica of the

Andes mountain range covered in bubble wrap.



’The Daewoo campaign shows that by avoiding mud and mountain bikes, you

can say something powerful in the 4x4 market,’ Charlie Dawson, the

managing director at Duckworth Finn, said.



The agency was appointed to the business in January. It already handles

the advertising for Daewoo’s car models across Europe.



Photography on the ad was by Richard Mummery and media buying and

planning is through CIA Medianetwork.



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