'Dumb Ways to Die' enjoys a bloody Valentine

Those anarchic marketers at Melbourne's Metro Trains are at it again.

Dumb Ways to Valentine: going for another viral hit
Dumb Ways to Valentine: going for another viral hit

Not content with the massive viral hit of last year, Dumb Ways to Die, the train authority has released a Valentine’s Day version. Watch out for a heartbreaking and bloody Valentine.

Client: Metro Trains (Melbourne)

Agency: McCann Melbourne

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).