Dumb Ways to Die: the toys

Aleksandr the meerkat had better watch out.

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Remember those cute critters in the Dumb Ways to Die ad that dominated Cannes last year?

They’re back. And this time, you can hug them.

Advertiser Melbourne Metro, which created the catchy Grand-Prix winning campaign with McCann Melbourne, is planning to launch plush soft toys of the hapless characters before the end of March.

The train-safety film has now been watched by 70 million people on YouTube. It features cute blob-shaper characters that die in stupid ways, but we sense they’ll be living on for a long time in pop culture.

If you have a diary story please contact louise.ridley@haymarket.com

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